MIX Radio is the number one radio station in Brazil and a great partner in Rock in Rio. In order to congratulate some listeners with a trip and tickets for the edition of the festival in Madrid, a multimedia promotion was launched to generate spontaneous content, rewarding that to demonstrate the greatest madness possible to go to Rock in Rio Madrid. Primetime was invited to make the video teaser of the campaign, which was awarded as the best advertising action on the radio in 2012.
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