American Football Without Barriers is a non-profit organization, led by NFL players Breno Giacomini and Gary Barnidge. AWFB’s goal is to take American football and solidarity to countries that have an interest in promoting sports and carrying out social actions. Primetime was the agency responsible for conducting the Brazilian tour of the project, bringing more than 15 players, including 7 SuperBowl champions such as Marshawn Lynch, Golden Tate and Russell Okung, in addition to stars DeAngelo Williams and Jordan Cameron.